Micke Kågered Racing

MICKE KÅGERED RACING have the pleasure of working with a number of fine companies. Our business partners have been carefully selected and are all successful in their fields. We have continously refined our concept over a long period and we are happy that our company stays busy. To us that indicates we are on the right track and we work hard to keep it that way. For us sponsorship is much more than placing stickers on a race car. As we have been working with market communication and sponsorship issues since 1995 (in our current constellation), we know that sponsorship must be of mutual benefit to all parties involved to be succesful. Our key idea is simple and no secret. We focus on gathering companies, non competitive to each other, that find their clients and customers in similar consumer groups. This way we can often assist in a very cost effective way and be useful for more than one company on any given occasion. It also helps in building long term business relations, which is a key to stay successful in business no matter what field you are in. At least that is the way we see it. Although the European drag racing season basically operates six months per year, team Kågered´s concept work on an all year round basis. The mix of activities is another key to success when assisting our business partners. Emphasis during the race months is on activities around the race tracks and road shows. In between races and during the rest of the year, focus is on exhibitions in cooperation with and on behalf of our sponsor companies. Participation in major public- and trade shows as well as road shows and smaller exclusive one-day activities can be arranged to fit any purpose. We also work with other aspects of market communication on a daily basis. We are among the leading companies in motorsport in Europe, when it comes to the number of activities we participate in during a normal year. We like to keep our minds open and flexible in order to assist our business partners in a good way at all times. Thanks to many years experience, we can often assist with valuable advice when it comes to planning exhibitions, road shows and other customer related activities. We also care for performing it- partly or all the way. ARE YOUR COMPANY OUR NEXT BUSINESS PARTNER? We are always interested to make new connections and to develop our operation further. Do you represent a company, non competitive to our business partners below? Can you relate to our thoughts and would you like to find out if cooperation with us could be of benefit to your company? Please feel free to contact us for an open minded first discussion. You will find our contact details on the contact page. Thank you for your time. Feel free to learn more about our current business partners below!

OUR MAIN SPONSOR IS SNA EUROPE (SWEDEN) AB BAHCO and Eurotools (which are the two Snap-On owned companies that produce tools in Europe) have joint under the name SNA Europe, see www.snaeurope.com . Former Bahco Vertyg in Sweden is SNA Europe (Sweden) AB. The BAHCO brand is well known for high quality ergonomic hand tools that are distributed worldwide. BAHCO was initially a swedish company, but since some years owned by US based Snap On. Some production lines of the traditional BAHCO branded tools, still remain in Sweden.

TEAM KÅGERED´s BUSINESS PARTNERS IN ALPHABETICAL ORDER:
ALDE INT. SYSTEMS	Heating systems for caravans, boats etc.	www.alde.se
AMALIE MOTOR OIL	US-based oil company, with distribution in Scandinavia through Swelube AB based in Gothenburg. Product range include over 200 oils and lubricants.	Scandinavia: www.swelube.se US website: www.amalie.com
BILLACKERINGEN MJÖLBY	Car refinishing, using Standox paint products	www.mjolbybillack.se
BILSPORT	Leading Scandinavian motorsports magazine	www.bilsport.se
CH INDUSTRY AB	Laser Cutting, processing, machining etc.	www.chindustry.se
CUSTOM RACING	Race engine repairs and maintenance	tel: +46-(0)19-6119940 fax:+46-(0)19-320468
	12 Volt Sverige AB is a spin-off from Lava Electronics, specializing in mobile electronics.	www.12voltab.se
FRISTADS/ KWINTET FRISTADS AB	The leading workwear brand in Sweden. Included in the Kwintet Group, that is the largest supplier of workwear in Europe	www.fristads.se
GATORZ EYEWEAR EUROPE	State of the art eyewear specialising in aluminium frames. Hand made in the US. Team Kågered cooperate with Gatorz Europe	www.gatorzeyewear.com
	Established already in 1942. Gelins KGK is a major supplier of air compressors and other maintenance equipment for the industry, automotive aftermarket and farmers	www.gelins-kgk.se
HINZ FÖRSÄLJNINGS AB/PALFINGER	Hinz is the agent and distributor for PALFINGER in Sweden- PALFINGER is a global market leader in cranes, lifting, loading and handling systems.	www.hinz.se
	Manufacurer and Distributer of High Quality Welding Systems specilized in Professional Car Collision Repairs. Inverter Spot Welders, Dent Pulling Systems for Steel and Aluminum.	www.prospot.com
KAMA FRITID AB	Accessories for caravans and motorhomes	www.kamafritid.se
KARNAG AB	Vast range of heat isolation, corrosion protection and more..	www.karnag.se
KING ENGINE BEARINGS	Engine Bearings	www.kingbearings.com
LAVA ELECTRONICS	Audio, video and multimedia for car and home	www.lava-electronics.com
LOCTITE - HENKEL NORDEN AB	A world leading brand in special chemical (adhesives and more). Provided by Henkel Technologies	www.loctite.se
MICKEY THOMPSON	Race car tires and wheels	www.proimp.se
MILWAUKEE ELECTRIC TOOLS	Heavy Duty cordless power tools	www.milwaukeetool.se
MITUTOYO SCANDINAVIA	Precision measure instruments	www.mitutoyo.se
NOKIAN TYRES	High quality tyres	www.nokiantyres.com
PEAK ANTIFREEZE	PEAK Antifreeze & Coolant products features a patented, advanced organic acid technology that can be used in all automobiles worldwide, regardless of make, model, year or original antifreeze color. Distributor in Sweden: Swelube (also manufacture AMALIE Motor Oil)	www.peakantifreeze.se
PELTOR COMMUNICATION	Personal safety equipment incl. hearing protection, communication products	www.peltor.se
	Ferrita manufactures steinless steel exhaust what will last longer than the car. Ferrita also produces specialiezed systems for various types of vehicles and machines.	www.ferrita.com
SCANIA HYR!	SCANIA heavy duty vehicles for short- or longterm rental	www.stockholm.scaniabilar.com
SECTOR ALARM	Security equipment and security services for households	www.sectoralarm.se

SMARTAB HI-TECH CHEMICALS AB	Automotive care & industry chemical products. Representing AUTOSMART	www.smartab.com
SPEEDGLAS	Protective equipment for welders	www.speedglas.com
SYSTEM EDSTRÖM BILINREDNINGAR AB	Develop and manufacture furnishing systems for all kinds of service vehicles	www.edstrom.se
TT-LINE	Ferry operator Sweden-Germany vv.	www.ttline.se
TRUCK-LITE	Lighting for transport vehicles	www.truck-lite.com
TRUX	safety equipment and accessories for heavy duty vehicles	www.trux.se
TOTAL RESTRAINT	Motorsport safety equipment- harnesses, safety belts and more	www.totalrestraint.com

VIKING LINE	Ferry operator Sweden-Finland vv. Leisure, business trips or pure transportation-Viking Line has it all!	www.vikingline.se
WORLD CLASS LINKÖPING	Chain of fitness centers all over Sweden. The gym & training center of Micke´s choice is located in Linköping	www.worldclass.se/gym/linkoping
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