MICKE KÅGERED RACING have the pleasure of working with a number of fine companies. Our business partners have been carefully selected and are all successful in their fields. We have continously refined our concept over a long period and we are happy that our company stays busy. To us that indicates we are on the right track and we work hard to keep it that way. For us sponsorship is much more than placing stickers on a race car. As we have been working with market communication and sponsorship issues since 1995 (in our current constellation), we know that sponsorship must be of mutual benefit to all parties involved to be succesful.
Our key idea is simple and no secret. We focus on gathering companies, non competitive to each other, that find their clients and customers in similar consumer groups. This way we can often assist in a very cost effective way and be useful for more than one company on any given occasion. It also helps in building long term business relations, which is a key to stay successful in business no matter what field you are in. At least that is the way we see it.
Although the European drag racing season basically operates six months per year, team Kågered´s concept work on an all year round basis. The mix of activities is another key to success when assisting our business partners. Emphasis during the race months is on activities around the race tracks and road shows. In between races and during the rest of the year, focus is on exhibitions in cooperation with and on behalf of our sponsor companies. Participation in major public- and trade shows as well as road shows and smaller exclusive one-day activities can be arranged to fit any purpose. We also work with other aspects of market communication on a daily basis.
We are among the leading companies in motorsport in Europe, when it comes to the number of activities we participate in during a normal year. We like to keep our minds open and flexible in order to assist our business partners in a good way at all times. Thanks to many years experience, we can often assist with valuable advice when it comes to planning exhibitions, road shows and other customer related activities. We also care for performing it- partly or all the way.
ARE YOUR COMPANY OUR NEXT BUSINESS PARTNER?
We are always interested to make new connections and to develop our operation further. Do you represent a company, non competitive to our business partners below? Can you relate to our thoughts and would you like to find out if cooperation with us could be of benefit to your company? Please feel free to contact us for an open minded first discussion. You will find our contact details on the contact page.
Thank you for your time. Feel free to learn more about our current business partners below!
MAIN SPONSOR IS SNA EUROPE (SWEDEN) AB
BAHCO and Eurotools (which are the two Snap-On owned companies that produce tools in Europe) have joint under the name SNA Europe, see www.snaeurope.com . Former Bahco Vertyg in Sweden is SNA Europe (Sweden) AB. The BAHCO brand is well known for high quality ergonomic hand tools that are distributed worldwide. BAHCO was initially a swedish company, but since some years owned by US based Snap On. Some production lines of the traditional BAHCO branded tools, still remain in Sweden.
TEAM KÅGERED´s BUSINESS PARTNERS:
MIDLAND OIL Swiss company with many oils and lubricants for professionals. www.midlandoil.se
BILLACKERINGEN MJÖLBY Car refinishing, using Standox paint products www.mjolbybillack.se
BILSPORT Leading Scandinavian motorsports magazine www.bilsport.se
CH INDUSTRY AB Laser Cutting, processing, machining etc. www.chindustry.se
CUSTOM RACING Race engine repairs and maintenance tel: +46-(0)19-6119940
12 VOLT SVERIGE AB is a spin-off from Lava Electronics, specialising in mobile electronics. www.12voltab.se
FRISTADS KANSAS With a combined experience of more than 170 years, we understand the needs of the working professional better than anyone. We deliver functional, durable and safe workwear designed to keep you comfortable and at your best in any situation. www.fristadskansas.se
GATORZ EYEWEAR EUROPE State of the art eyewear specialising in aluminium frames. Hand made in the US. Team Kågered cooperate with Gatorz Europe www.gatorzeyewear.com
HINZ FÖRSÄLJNINGS AB/PALFINGER Hinz is the agent and distributor for PALFINGER in Sweden- PALFINGER is a global market leader in cranes, lifting, loading and handling systems. www.hinz.se
PROSPOT Manufacurer and Distributer of High Quality Welding Systems specilized in Professional Car Collision Repairs.
Inverter Spot Welders, Dent Pulling Systems for Steel and Aluminum.
KAMA FRITID AB Accessories for caravans and motorhomes www.kamafritid.se
KARNAG AB Vast range of heat isolation, corrosion protection and more www.karnag.se
KING ENGINE BEARINGS Engine Bearings www.kingbearings.com
ARMOUR NORDIC Audio, video and multimedia for car and home www.armournordic.se
LOCTITE – HENKEL NORDEN AB A world leading brand in special chemical (adhesives and more). Provided by Henkel Technologies www.loctite.se
MICKEY THOMPSON Race car tires and wheels www.proimp.se
MILWAUKEE ELECTRIC TOOLS Heavy Duty cordless power tools www.milwaukeetool.se
MITUTOYO SCANDINAVIA Precision measure instruments www.mitutoyo.se
FERRITA manufactures steinless steel exhaust what will last longer than the car. Ferrita also produces specialiezed systems for various types of vehicles and machines www.ferrita.com
SCANIA HYR! SCANIA heavy duty vehicles for short- or longterm rental www.scania.se/tjanster/hyrbilar/
SECTOR ALARM Security equipment and security services for households www.sectoralarm.se
WESTBAY TRAILERS mission is to provide trailers for different purposes with a total weight up to 3500 kg. Their focus on customisation makes theirs business as simple as it is unique – your business, your car any way you want it! www.westbaytrailers.se
SMARTAB HI-TECH CHEMICALS AB Automotive care & industry chemical products. Representing AUTOSMART www.smartab.com
SPEEDGLAS Protective equipment for welders www.speedglas.com
SYSTEM EDSTRÖM BILINREDNINGAR AB Develop and manufacture furnishing systems for all kinds of service vehicles www.edstrom.se
TT-LINE Ferry operator Sweden-Germany www.ttline.se
TRUCK-LITE Lighting for transport vehicles www.truck-lite.com
TRUX safety equipment and accessories for heavy duty vehicles www.trux.se
TOTAL RESTRAINT Motorsport safety equipment- harnesses, safety belts and more www.totalrestraint.com
VIKING LINE Ferry operator Sweden-Finland. Leisure, business trips or pure transportation-Viking Line has it all! www.vikingline.se
FRISK SPORT OCH FITNESS Chain of fitness centers all over Sweden. The gym & training center of Micke´s choice is located in Linköping www.frisk-sverige.se